Northeast Television Networks has achieved yet another milestone in revolutionizing the media and entertainment landscape of the northeast region of India with the impending birth of NE Bangla television channel.
This is the third TV Channel of the group following two very successful TV channels. NE TV is the world’s only multi-lingual 24/7 news network programming round-the-clock live news in more than fourteen languages of northeastern India. NE Hi Fi is the only channel that broadcasts, promotes and projects the culture, tradition, folk and commercial entertainment of the eight (8) states of this region while serving the local population with premium global and Indian entertainment.
NE Bangla’s impending launch will usher in an era of unprecedented and much-needed Bengali language programming created and provided from Agartala (capital of Tripura State in Northeast India) and Kolkatta (capital of West Bengal state).
The Guwahati-based parent company of NE TV Networks, Northeast Multi- Media, has pioneered and championed creating and shaping media, infotainment and entertainment in this region. Since its launch in 2004, the group’s TV stations dominate this fastest-growing regional market in India with 100% distribution reaching 40 million people. This group also launched first of the four FM Radio stations in Northeast India, starting with Guwahati’s Radio Oolala at 91.9 MHz on the FM dial. An instant success due to the station’s exclusive regional, national and international programming marks the group’s final conquest of the populist electronic media frontier in the region. This completes the group’s unparalleled monopoly of the regional viewers, unlike any other regional or national group in the entire country.
The group dominates the hearts of peoples and businesses alike. This region of India was bereft of independent news and popular, mass entertainment until the advent of NE TV.

Ne-Bangla Channel has recently entered into a strategic tie-up with the largest Software Content producers of eastern India namely M/s. Rainbow Productions Ltd. In terms of this understanding all the television programmes of Ne-Bangla to be aired from the Kolkata Centre of the channel shall be produced/ syndicated by RPL, Kolkata. Rainbow Productions have also take over full responsibility of distribution and marketing of the Ne-Bangla channel throughout the country.

M/s. Rainbow Productions Ltd., with its prolific proven expertise in television content production, has decided to re-launch some of its landmark programs like Khas Khabor – a show which almost translated into a household habit for the Bengalis. This programme shall be telecast on the channel for atleast four to five times a day on different timings. Besides this, other popular programs produced by Rainbow during the past which had also achieved immense popularity within the entire Bengali community namely ‘Suprobhat’ (Breakfast show) & ‘Mukho-Mukhi’ shall also be reintroduced. In addition to all these landmark programmes Rainbow Productions shall also produce many other popular shows of different genre on the Channel which will include a daily Women’s Show, Crime News, Sports-News, Health based Shows, Music based programs, Reality-Shows and also daily Travel Show.

As regards the distribution of the Channel, arrangements have already been made with Cable Networks across West Bengal & the Northeastern States to ensure that, the Channel is carried at prime frequencies from the date of its launch and can reach its entire target audience.

Significantly, both the Channels of the Ne-TV network i.e. Ne-News as well as Ne-HiFi are already placed on both the leading DTH platforms of the country namely Dish TV & Tata-Sky. Ne-Bangla is also in the process of negotiations and it is most likely that, this Channel shall also be carried by both these DTH platforms and reach viewers all over the country and several other parts of the world very soon.

With these gamut of offerings planned to be presented on this Channel; Ne-Bangla is expected to emerge as the MOST POPULAR Bengali Satellite TV-Channel of the country in the near future.